Include as many participants as you like, potentially 1000s.

Depending on your application, 1000Minds Decision Making tools are intended to be used by groups of people (as well as by individuals, of course).

In addition, we have the following distributed processes for 10s or 100s (even 1000s!) of people to participate in.

Survey participants can self-enrol from a sign-up webpage – e.g. great for ‘convenience’ or ‘snowball’ sampling. Or, if you know people’s email addresses, you can enter them into 1000Minds, and they’ll be invited to take part.

Distributed processes

All six activities below are potentially useful for a complete decision-making process.

Realistically, though, you’re likely to use fewer activities – e.g. perhaps just a Preferences Survey on its own, or a Ranking Survey followed by a Preferences Survey, or other combinations.

icon Preferences Survey

This survey – also known as a Conjoint Survey when 1000Minds is used for conjoint analysis – entails participants answering questions involving trade-offs between pre-specified criteria.

Participants’ answers determine, via the PAPRIKA method, their individual preference values (or ‘part-worth utilities’) – representing the relative importance (weights) of the criteria – and on average for the group.

icon Online Voting

This is like the Preferences Survey above, except that participants as a group reveal their preference values – representing the relative importance (weights) of the criteria – by voting on their decisions online.

icon Ranking Survey

This survey involves participants ranking descriptions of real or hypothetical alternatives intuitively. Major disagreements about rankings may indicate the need for a new prioritization approach (e.g. using 1000Minds!).

icon Categorization Survey

Participants categorise descriptions of real or hypothetical alternatives on pre-specified criteria. Any disagreements about alternatives’ categorizations may highlight issues with how criteria are worded, so they can be refined.

icon Ranking Comparisons

This activity enables participants’ rankings of alternatives from the various other activities (as above) to be easily compared. Ranking similarities and differences are useful for considering the rankings’ face validity.

icon Alternatives Entry

For groups to enter alternatives – usually, when there are large numbers – into 1000Minds, including rating them on pre-specified criteria.

How 1000Minds works

Learn more from this overview.

Group decision-making

Step-by-step guides

If you already have a 1000Minds user account, the following detailed guides might be useful.

Step-by-step guide to a Preferences / Conjoint Survey

Step-by-step guide to a Ranking Survey

Step-by-step guide to a Categorization Survey

Step-by-step guide to participants Entering Alternatives