Ideas come from 'Bear Baiting'

Otago Bulletin, Issue 7, 18 April 2008, p. 3

By Lisa Scott

A bra designed to fit any woman, no matter how asymmetrical, won the University of Otago’s inaugural “Bear Baiting” ideas competition last month.

The bra’s inventor, Christine Groves, a research advisor at the School of Medicine in Wellington, beat 57 other entries in the competition, which aimed to celebrate enterprise and innovation and to highlight Dunedin’s unique support structure for building business and bringing products to market.

Five finalists pitched their business ideas to a near capacity audience at the St David Street lecture theatre, which included staff, students, the public, and visitors from the Ministry of Research, Science and Technology, Investment New Zealand’s Singapore office and Trade and Enterprise NZ.

With help from Otago based software company, 1000minds, the judges ranked the candidates and selected the top ideas based on three criteria: product or service, originality, and commercial potential or community good.

The competition was developed by the Enterprise Office in partnership with the Dunedin City Council, Kickstart and Upstart Business Incubator.