Designing a mobile-banking app
Ever since the Economics Nobel Prize in 2002 was awarded to Daniel Kahneman for his research with Amos Tversky into ‘behavioral economics’, business people have looked for ways to apply ideas from the area to attract more customers.
This study examined whether concepts from behavioral economics can be translated into new features and interface enhancements for m-banking apps, with the objective of increasing young people’s engagement.
R Wijland, P Hansen & F Gardezi (2016), “Economic psychology applied to business: Designing a mobile-banking app”, EcoNZ@Otago 37, 12-14
R Wijland, P Hansen & F Gardezi (2016), “Mobile nudging: Youth engagement with banking apps”, Journal of Financial Services Marketing 21, 51-63