A new version of 1000minds

We are pleased to announce a completely new version of 1000minds!

The new system (app.1000minds.com) is a complete overhaul of 1000minds with particular attention to making common tasks easier and more intuitive, as well as introducing some cool new features.

It’s up to you when you want to switch to the new system. We’re sure you’ll like it, but to minimize impact on you, we will be keeping the old system (engine.1000minds.com) around for at least the next year, and for longer in a read-only mode for access to old models and surveys. You can have a login for both systems.

To get started, you can create an account on app.1000minds.com here:

We’d also be happy to give you a tour of the new system and help get you set up. To book a time, please contact us.

New look and feel

The first thing you will notice is a completely new, modern look and feel. If you are a power user already, don’t be surprised to feel a little lost at first. Please take the time to read the introductions and enjoy the animations introducing each part of the system. These have been designed primarily for onboarding people new to 1000minds, but they are useful for you too as you learn about new features and new terminology.

You’ll also notice that the old system’s wizard-like toolbar has been replaced by a vertical menu on the left of the page. This allows us to provide richer and more flexible navigation albeit at the expense of horizontal space for tables.

Also, on the right-hand side, completely rewritten help will guide you through the use of each page.

New terminology


One of the biggest changes for existing users is that instead of referring to decisions or choices, we use the term trade-offs. The term trade-off neatly captures the act of making a choice between competing alternatives. It also avoids the confusion that arises from many decision-makers’ ultimate goal of making a decision with respect to which real-world alternative to select, e.g. which patient to treat, or which project to start.


And what we use to call a decision model we now simply refer to as a decision. A decision is the entire model!


To create a survey in the old system, you had to create a decision model, then create a process, and then add a survey activity to a process.

In the new system, surveys are self-contained, allowing you to set up attributes, alternatives, participants, sign-up pages etc, all from within one navigation area. This considerably streamlines survey configuration and testing.

Surveys now let you change nearly all of the text that survey participants will see. This enables surveys to be set up in any language as well.


Processes and tags are a thing of the past. You can now organize your decisions and surveys into projects, which are just like folders. Also, you no longer share a decision model, you share a project. This makes it much easier to work on an area of work with others, and others are also now able to see surveys and their results.

Custom terms

Want to say cats, projects or houses instead of alternatives? Weights instead of preference values? Critères rather than criteria? Ratings rather than levels? Now you can.

New features

Optional criteria

Sometimes you may have many attributes/criteria that may be relevant to decision-makers or survey participants, but including all of them makes for an infeasibly large number of trade-offs. A solution to this problem is to mark some of your attributes as optional. When the participant starts the survey, they will be able to select a subset of the attributes that are important to them. You can set the minimum and maximum number that they may choose.


For decisions with many criteria, you can set some levels to be interpolated, in which case they are not asked about when making trade-offs. This allows you to have more granularity when rating alternatives without over-burdening the decision-maker during trade-offs. We are so enamoured with how well this works that by default we have an auto-interpolation feature turned on, so that levels are automatically selected for interpolation based on the number of trade-offs that would be required. You can easily turn off auto-interpolation if you wish.


Sometimes people have different ideas about the order that levels should go in, e.g. some people prefer long-haired cats and some people prefer short-haired cats! (see the example below). If you mark an attribute for self-explication, the participant is prompted for which order the levels should be in before trade-offs begin.


You can now include images for alternatives and for levels.

If you set up a decision to use PAPRIKA sort (what we used to call SWING), you can include images for attributes. This lets you use the power of PAPRIKA to let decision-makers sort images.

If you add images for alternatives, these can also be displayed in survey results.

Short names and Trade-off names

Criteria and levels can now have both short names (used throughout the application in tables and on charts) and trade-off names, used when people are making trade-offs. This lets you keep things concise for analysis, and more explanatory for participants.


Markdown is a simple way to format text, e.g. bolding, lists, etc. Markdown can be used in trade-off names and alternative descriptions to add richness. A markdown icon (an "m") appears in the interface where markdown is supported, along with some help about how to use it.

Fewer trade-offs

The PAPRIKA algorithm has been tuned up to reduce the number of trade-offs required. The reduction in trade-offs depends on the structure of the model and the impact is greatest for users having to make an above-average number of trade-offs. For surveys of the same structure as surveys you ran on the old system, you’ll notice the maximum number of trade-offs reduce and the standard deviation considerably reduce.

A demonstration

The following link is to a conjoint analysis survey set up in the new version of 1000minds for helping you to choose a breed of cat as a pet! This light-hearted example neatly demonstrates many of the new features discussed above from a survey participant’s perspective.


Of course, 1000minds is used for much more ‘heavy-weight’ applications – in all sectors, including health, government, business, nonprofit and academic.

Get started!

To get started, create an account on app.1000minds.com here:

The old system and the new system are completely independent, but you can easily export decision models from the old system (look for the "export" button) and import them into the new one (importing old survey responses is not supported). Note you can select multiple models and export them in one go. If you need any help, do let us know.

And remember we’re very happy to give you a tour of the new system and help get you set up. To book a time, please contact us.