News articles tagged ‘Marketing research’

Economic psychology applied to business: Designing a mobile-banking app

July 2016 Research, Marketing research

Concepts from behavioral economics – also known as economic psychology – were used, with support from 1000minds, to generate insights for improving a mobile-banking app. Read more »

An attribute prioritization-based segmentation of the Chinese consumer market for fruit juice

September 2015 Research, Marketing research

1000minds is used to study how Chinese consumers prioritize product attributes like brand, nutrition, shelf-life, price and manufacturing country when making fruit juice purchasing decisions. Read more »