Include as many participants in your survey as you like, potentially 1000s.

Participants can self-enrol from a sign-up webpage – e.g. great for ‘convenience’ or ‘snowball’ sampling. Or, if you know people’s email addresses, you can enter them into 1000Minds, and they’ll be invited to take part.

A Conjoint Analysis Survey consists of questions involving trade-offs between pre-specified attributes.

Participants’ answers determine, via the PAPRIKA method, their individual ‘part-worth utilities’, representing the relative importance (weights) of the attributes, and on average for the group.

Utilities can be used to rank concepts (alternatives being considered), and it’s easy to compare participants’ rankings, utilities and answers to survey questions.

Step-by-step guide

If you already have a 1000Minds user account, the following detailed guide might be useful.

Step-by-step guide to a Conjoint Analysis Survey

See also

Other 1000Minds group decision-making tools