Examples of 1000minds Conjoint Analysis applications.

Marketing research

  • Studying how Chinese consumers prioritize fruit juice attributes like brand, nutrition, shelf-life and price when making purchasing decisions
  • Generating insights into new features and interface enhancements for mobile-banking apps to increase young people’s engagement

Peer-reviewed publications »

Robotics design

  • Supporting the design process for developing and testing autonomous robotic systems, including the ARTEMIS-JU project R3-COP

Peer-reviewed publications »

Retirement income policy

  • Exploring citizens’ preferences about the design of retirement income policies, such as age of eligibility versus current and future taxes, etc

Peer-reviewed publication »

Plant and animal breeding

  • Helping breeders identify the most profitable breeds of grass, sheep and dairy cows to develop for farmers, and also discovering consumers’ preferences.

Case study »

Peer-reviewed publications »

News about agriculture applications »

Sustainable building and engineering

  • Discovering people’s preferences with respect to desirable characteristics of residential buildings made from large concrete panels

Peer-reviewed publication »

Monetary-policy preferences

  • Revealing central bankers’ monetary-policy preferences concerning tradeoffs between inflation and GDP volatility, interest rates and exchange rates

Peer-reviewed publication »

Charitable giving

  • Discovering the relative importance of characteristics of developing countries considered by people when choosing countries to donate money to

Peer-reviewed publication »

Helping students choose courses

  • Tools to help young people – and their parents, teachers, etc – to rank subjects they might like to major in at university based on their skills and interests

NoMajorDrama software »

News about NMD and OC »


  • Creating an efficient Quality-of-Service-based resource scheduling algorithm based on factors such as CPU speed, memory, bandwidth, etc.
  • Assigning credibility indices to web-based documents based on multiple criteria related to the documents’ characteristics such as date, type, quality, etc.

Peer-reviewed publications »

Judging competitions

  • Judging theatre awards entries for best design, promotion, visiting production, script, male and female performers, director and production of the year
  • Ranking new business ideas and selecting finalists, based on quality of product or service, originality, and commercial potential or community good

News about judging applications »

Land use and urban planning

  • Selecting waste landfill sites based on trade-offs between interested parties, and applying the approach to a large city in South Korea
  • Investigating factors influencing business location decisions and how they will affect New Zealand’s future urban forms if transport fuel costs rise
  • Researching current and future housing choices of the residents of a small city (Dunedin) and the implications for urban planning

Peer-reviewed publications »

Environmental impact assessments

  • Prioritizing responses to pollution of streams and storm water drains based on assessing environmental, community, regulatory and logistical considerations
  • Evaluating residents’ willingness to trade-off the expected costs and benefits associated with the construction of a cement factory in a rural area

News about environment applications »

  • Researching how home owners value the various aspects of rooftop photovoltaic systems when they think about using them to power their homes

News about climate change applications »

Environmental management and ethics

  • Eliciting people’s preferences and willingness to make trade-offs with respect to choices related to marine reserves and customary fishing areas
  • Identifying how ecologists prioritize ethically salient factors in research in order to improve ethical consistency and moral robustness
  • Revealing the preferences of ecosystem experts with respect to plant attributes to prioritize species for restoring grassy woodland areas
  • Creating a framework linking environmental and socio-economic considerations to develop resource management strategies for oceans

Peer-reviewed publications »

Research, study and teaching

See also

News about 1000minds applications