1000Minds is an online suite of tools and processes to help individuals and groups with their Decision-Making, and also for understanding people’s preferences via Conjoint Analysis.

In short, 1000Minds is for when good decisions matter. When do they not?! ... Human history is a chronicle of good and bad decision-making (see famous quotes).

Cool tools!

1000Minds has tools for decision-making, prioritization and Conjoint Analysis (also known as Choice Modelling and Discrete Choice Experiments).

Depending on your application, 1000Minds can also help you think about the value for money of alternatives and allocate budgets or other scarce resources.

As well as standalone tools, we offer customisable processes for group decision-making, involving as many participants as you like – 10s, 100s or 1000s of people, depending on what you want to do.

“Great power and sheer elegance”

1000Minds implements our patented PAPRIKA method – an acronym for Potentially All Pairwise RanKings of all possible Alternatives. We would argue – and our clients, researchers and awards seem to agree! – that PAPRIKA is superior to other methods.

When we won a Consensus Software Award (sponsored by IBM and Microsoft), the judges said:

“In removing complexity and uncertainty from decision-making processes, 1000Minds has blended an innovative algorithm with a simple user interface to produce a tool of great power and sheer elegance.”

1000Minds is fast and scaleable. No extra analysis is needed to derive standard outputs and, depending on your application, potentially 1000s of people can participate.

Because the way we elicit decision-makers’ preferences is simple and natural (again, see PAPRIKA method), you can have confidence in 1000Minds Decision-Making and Conjoint Analysis.

Academic engagement is also important to us. 1000Minds is used for research and teaching at more than 170 universities worldwide, contributing to 100s of peer-reviewed publications and post-graduate degrees.

Born global

Paul Hansen Franz Ombler

Invented by Paul Hansen and Franz Ombler, 1000Minds arose from research at the University of Otago in the 1990s into methods for prioritizing patients for surgery.

Our research developed into an exciting new approach to Multi-Criteria Decision-Making and Conjoint Analysis in general, with myriad applications worldwide.

In 2003 we established 1000Minds Ltd. We’re based in Dunedin and Wellington, New Zealand, from where our talented team works with clients and researchers all over the world.

Contact us

Get in touch. We’d like to hear from you!

See also

MeenyMo – ‘everyday’ decision-making software