Discover what matters to people when making choices involving trade-offs.
- Which criteria do stakeholders – e.g. citizens – consider when making decisions?
- Which attributes of a new product design are most important to consumers?
- What are their weights (‘part-worth utilities’), representing their relative importance?
Questions like these are investigated using techniques formally known as Conjoint Analysis, Choice Modelling and Discrete Choice Experiments.
Applications cover a wide range of areas – e.g. from marketing research and new product development to public-policy research, etc (see the examples below).
Conjoint analysis surveys
Our group decision-making tools enable you to run Conjoint Analysis (Choice Modelling) surveys with as many participants as you want to include – potentially 1000s!
Simply enter people’s email addresses into 1000Minds, and they’ll be invited to take part. Participants can also self-enrol from a sign-up webpage (or Facebook!), which is great for ‘convenience’ or ‘snowball’ sampling.
What matters to people?
Implementing a type of adaptive conjoint analysis (see PAPRIKA method), 1000Minds is used for discovering the criteria or attributes that people care about and their weights in a wide variety of applications:
- Citizen’ preferences about the design of retirement income policies. Publication »
- What Chinese consumers of fruit juice care about when making buying decisions. Publication »
- Rate-payers’ preferences about their houses and where they live. Publications »
- Preferred traits for pasture plant species, sheep and dairy cows. Case study »
- Central bankers’ tradeoffs between inflation and interest and exchange rate volatility. Publication »
These and 100s of other applications are listed on our research projects page.
How 1000Minds works
Learn more from this simple guide.