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Decision-making and conjoint analysis software

The next generation of business decision-making

Make better business decisions with 1000minds’ tools, including conjoint analysis, for results you can understand and trust.

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Business: a target being smashed by a lightning bolt.

A trusted partner for the world’s most ambitious decision-makers

  • Google
  • Deloitte
  • Boeing
  • AbacusBio
  • Fisher & Paykel Healthcare

1000minds applications

Business decisions and conjoint analysis have many ‘moving parts’ in terms of the alternatives considered and sometimes the people involved. 1000minds helps you make one-off or repeated decisions easily, get customer insights faster and effectively communicate your results.

User-friendly and scalable processes you can have confidence in

  1. 1. Create Start with one of our examples, or build your own model from scratch.
  2. 2. Tailor Fine-tune and refine your model by following a simple step-by-step process.
  3. 3. Run Work as a single decision-maker, together as a group or survey as many people as you like.
  4. 4. Results Understand and apply your results using a variety of graphical and analytical tools.

Avoid obstacles.


Make good decisions and avoid the cost of bad ones

Being able to make good business decisions (and to defend them) is very important – because the consequences of bad decisions can be severe!

1000minds reduces biases from decision-makers relying on their ‘gut feeling’ and group decision-making failures (e.g. ‘groupthink’) that almost inevitably afflict business processes. By offering structured and scalable solutions for a wide variety of business applications, 1000minds enables better decision-making at lower cost, including avoiding the cost of bad decisions.

Plant & animal breeding success story

Conjoint analysis.

Conjoint analysis

Find out what matters to consumers and employees

Conjoint analysis, sometimes also known as a ‘discrete choice experiment’ (DCE) or ‘choice modeling’, is a survey-based methodology for revealing consumers’ feelings about the attributes or characteristics of a business’ products, e.g. a smartphone or an airline’s services.

1000minds is a user-friendly market research tool for generating useful information for designing or improving products, in pursuit of higher market share. Other things of interest to a business, such as the best design for an employee benefit package, can also be investigated using 1000minds conjoint analysis.

Employee preferences success story

Floating coins.

Value for money

Make better resource-allocation decisions

1000minds is used for allocating budgets or other scarce resources across competing business projects or investments, e.g. for capital or operations expenditure (CAPEX or OPEX) decision-making, procurement, etc.

1000minds supports decision-makers to target high-quality projects, investments or tender bids that maximize value for money, i.e. deliver the biggest ‘bang for buck’. 1000minds helps decision-makers to allocate resources in a consistent, scalable and defensible way that’s easily communicated to other relevant stakeholders, as appropriate.


“1000minds simplifies incredibly complicated analysis to usable insights. Awesome support and expertise from the 1000minds team.”

Marlene Baquiran – Marlene Baquiran


Prioritize alternatives or individuals with confidence

Prioritization decisions often involve tough judgments about the order in which, depending on the application, alternatives or individuals are chosen, such as prioritizing business projects, short-listing job candidates or procurement bids, strategic planning, etc.

For one-off or repeated applications, 1000minds ensures the right alternatives or individuals are chosen in the right order. 1000minds can be used to support prioritization decision-making at all levels of a business organization, including the boardroom.

Preferences research

Uncover decision-makers’ preferences, individually and collectively

1000minds offers three types of survey that are simple to create, test and distribute to potentially 1000s of participants. Interpreting the results is also straight-forward.

A 1000minds ranking survey (or ‘noise audit’) is for revealing the variability of decision-makers’ intuitive judgements – e.g. to illustrate the need for a better decision-making approach! A categorization survey is for eliciting people’s ratings of alternatives on pre-specified criteria or attributes. A preferences (or conjoint analysis) survey discovers the relative importance of the criteria or attributes.

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