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About us

We believe that with better understanding and decision-making, the world will be a better place.

That’s why we help organizations, individuals and groups to discover what matters to people, and to make decisions consistently, fairly and transparently.

1000minds is the only software in the world that combines the power of both decision-making and conjoint analysis in one beautiful package augmented by AI.

By providing powerful and elegant tools for discovering people’s preferences and decision-making, we help you understand what’s important and make better decisions. Combining your knowledge and passion with our tools and expertise we’ll achieve the best results, together.

Our story

How we began

In the 1990s, New Zealand’s health system, as for many countries, was beset by long waiting lists for surgery. Decision-support tools for prioritizing patients for treatment were inconsistent and inequitable.

Patients who were very unwell sometimes had to wait years before being treated because they were leapfrogged by other, less urgent, patients on the waiting list. In some cases – and the cause of immense personal, professional and public despair – some people tragically died while waiting indefinitely without receiving treatment.

Our founders, Paul Hansen and Franz Ombler, wondered, “Is there a better way for creating more accurate and fairer prioritization tools?” They set out to invent a new approach.

After several years of research started at the University of Otago, the innovative PAPRIKA method was born, and 1000minds software was launched in 2003.

An artistic impression of the NZ health system in the 1990s.
An artistic impression of the NZ health system in now.

Beyond patient prioritization, PAPRIKA and 1000minds were quickly recognized as a revolutionary new approach to Multi-Criteria Decision-Making and conjoint analysis in general – useful in all sectors by anyone, including companies and government organizations, wanting to make good decisions consistently, fairly and transparently.

Our talented team has continued improving 1000minds’ algorithms, features and support systems – earning patents and awards for innovation and excellence along the way, most recently for our AI assistant.

We believe that 1000minds is now the best software of its kind in the world.

Trusted software

1000s of applications

1000s of applications to choose from.

1000minds is the only software in the world for both decision-making and conjoint analysis (or marketing research). We pride ourselves on this versatility.

1000minds has a myriad of applications across all sectors, including government, business, nonprofit, health, academia and consulting.

Depending on the application, 1000minds is intended for use by individuals, small groups working together and for surveys involving potentially 1000s of participants.

We have a wide range of demos or templates available that you can use as a starting point for your own decisions or surveys. Or you can build your own decision models – used for ranking or choosing alternatives – from scratch.

You can also use 1000minds’ AI assistant to build your decision models while keeping you fully in control, which is incredibly useful for learning how to use 1000minds and testing it in new domains. The AI Assistant also supports idea generation with 1000minds’ expert group decision-making tools.

We’re also available to help you at every step of the way.


‘Great power and sheer elegance’

The 1000minds user interface.

When 1000minds won a Consensus Software Award (sponsored by IBM and Microsoft), the judges commented:

“In removing complexity and uncertainty from decision-making processes, 1000minds has blended an innovative algorithm with a simple user interface to produce a tool of great power and sheer elegance.”

Microsoft & IBM

The natural simplicity of how the PAPRIKA method at the heart of 1000minds elicits and applies decision-makers’ preferences means you can have confidence in the accuracy of your results.

As well as being valid and reliable, 1000minds is fast and scalable. Depending on your application, many alternatives can be entered, or just a few. And as many people as desired can participate in 1000minds surveys, potentially 1000s.

Overall, you can have confidence in your understanding of what matters to people and your decision-making with the help of 1000minds.

Our clients

Success stories

1000minds has been used by corporate and government organizations around the world, including the World Health Organization, Google, US Treasury, Deloitte Australia, NZ Ministry of Health and others. Read our success stories to learn more.

Academic engagement is also very important to us. 1000minds is used for research and teaching at 630+ universities and other research organizations worldwide, resulting in 1200+ papers, projects and post-graduate degrees.

No matter how big or small your organization, or how specialized your application is, we’ll help you to achieve your goals.

Our values

We believe fundamentally in the importance of our work and the work of people who use 1000minds. We want to make the world a better place.

We value freedom, creativity, flexibility, collaboration and having fun in what we do and how we do it. These values nurture and sustain our ability to innovate and to deliver high-quality products with excellent and friendly service.

Contact us

1000minds Ltd is based in New Zealand, with partners and collaborators around the world.

Get in touch. We’d love to hear from you!

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