Market research conjoint analysis
Find out what your customers want
- Design new products
- Identify product life-cycle improvements
- Maintain an innovation pipeline
- Predict future market shares
- Estimate consumers’ willingness to pay (WTP)
Find out how people feel about specific attributes or characteristics of your product offerings, management processes or government policies with 1000minds’ award-winning conjoint analysis software.
In the social sciences, conjoint analysis is also known as a discrete choice experiment (DCE) or choice modeling.
Market research conjoint analysis
Conjoint analysis software for management processes
Conjoint analysis tools for policy-making
National and international surveys
Conjoint analysis is a popular survey-based methodology for discovering people’s preferences that is widely used for market research, new product design and government policy-making. In the social sciences, conjoint analysis is also known as a ‘discrete choice experiment’ (DCE) or, more generally, as ‘choice modeling’.
The most common use of conjoint analysis is for discovering the relative importance to consumers of the attributes or features of a product, such as a smartphone: e.g. its operating performance, camera quality, battery life, size, price, etc. This information is used for designing or improving the product. Conjoint analysis is also increasingly used to support government policy-making, such as discovering how citizens feel about the features of a country’s pensions policy, which is used for policy fine-tuning.
1000minds is a special type of adaptive conjoint analysis software, with an intuitive interface that makes it easy for anyone to set up and administer a survey. All you need to do is enter your attributes, customize your survey’s ‘look and feel’, which can be in any language and include images, and then distribute it to your participants (potentially 1000s). 1000minds can be accessed from anywhere on all devices.
As responses roll in, no extra analysis is required to derive your conjoint analysis outputs. 1000minds does it all for you automatically! 1000minds is also very user-friendly for survey participants, which ensures better response rates and higher data quality than alternative methods so that you can have confidence in your results.
1000minds is the only software in the world that combines the power of both decision-making and conjoint analysis in one beautiful package. 1000minds’ ‘secret spice’ is the patented, award-winning PAPRIKA method, invented by company founders Franz Ombler and Paul Hansen. PAPRIKA is designed to be as cognitively simple and user-friendly for decision-makers as possible, so that you can have confidence in your results.
1000minds is highly regarded for its reliability and validity, being used for research and teaching at 530+ universities and other research organizations worldwide. 1000minds has also been extensively peer-reviewed in many arenas over the last two decades. 300+ articles or abstracts, many for healthcare applications, have been published since 2006. With a beautiful and user-friendly interface, it’s no wonder that 1000minds has been recognized in eight innovation awards and complimented as “a tool of great power and sheer elegance” (Consensus Software Award 2010, sponsored by IBM and Microsoft).
PAPRIKA is an acronym for “Potentially All Pairwise RanKings of all possible Alternatives”, and is the name of the patented and award-winning method used by 1000minds for eliciting the preferences of each participant in a conjoint analysis survey. These preferences are expressed in terms of ‘utilities’, or weights, representing the relative importance of the attributes or characteristics of the product or other object of interest.
The PAPRIKA method involves each person answering a series of simple questions based on choosing between two hypothetical alternatives defined on just two attributes at a time and involving a trade-off (sometimes known as a ‘choice set’). These are the easiest possible questions to think about, and so people can answer them with more confidence (and faster) than other methods’ questions. Each time the person answers a question, PAPRIKA adapts with respect to the next question asked, and so PAPRIKA is recognized as a type of adaptive conjoint analysis or discrete choice experiment (DCE).
1000minds implements the PAPRIKA method, which involves each participant in a conjoint analysis survey answering a series of simple questions based on choosing between two hypothetical alternatives defined on just two attributes at a time and involving a trade-off. Alternatives defined on just two attributes are known as ‘partial-profiles’. In contrast, and as used for other methods, alternatives defined on all attributes together (e.g. 5 or more) are known as ‘full-profiles’.
The advantage of 1000minds asking pairwise comparison questions based on partial-profiles is that they are cognitively easier (and faster) for people to think about and answer than questions based on full-profiles. Therefore, 1000minds’ results are likely to more accurately reflect people’s true preferences, i.e. to be more valid and reliable.
Most 1000minds surveys take about 10 minutes on average. However, how long a survey takes depends on how many attributes and levels you specify in your survey, and how many additional questions you include, e.g. about people’s socio-demographic characteristics.
1000minds has some smart features for limiting the number of questions people are asked without compromising the power of the analysis. For example, you can make some or all of the attributes optional so each survey participant can choose whether they are personally relevant for inclusion in their survey.
You can include up to 5000 people in a 1000minds survey. Read our guide summarizing common methods for finding 1000minds survey participants, ranging from emailing them to using a commercial survey panel. 1000minds integrates easily with survey panels, such as provided by global companies Cint and Dynata.
It’s important to us that everyone who uses 1000minds feels they’re getting good value. Contact us to discuss an arrangement that’s proportional to your application and circumstances.
Your data is safe with us. Communications between your computer and 1000minds are always encrypted. Our data center provider meets a broad set of international and industry-specific compliance standards, such as ISO 27001, HIPAA, FedRAMP, SOC 1 and SOC 2, as well as country-specific standards including Australia IRAP and UK G-Cloud. If requested, we can enter into a contractual agreement to guarantee the confidentiality of your information in 1000minds.
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