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Preferences research pricing

Powerful insights into people’s preferences

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Use 1000minds’ user-friendly tools and group decision-making processes to engage with groups or sampled populations of up to 5000 people at a time.

Investigate how people make decisions based on ranking, prioritizing or choosing between alternatives, including confronting trade-offs between decision-making criteria or attributes – and reach consensus, where appropriate.

A trusted partner for the world’s most ambitious decision-makers

  • AbacusBio
  • Dunedin City Council
  • WA Country Health Service
  • NZ Ministry for the Environment
  • IAVI

Full feature set

Full preferences-research suite

$25,000 per year

Explore choices made by experts and stakeholders, evaluate their variability, or “noisiness”, and build expert systems for more valid and reliable decision-making.

  • Shared access to collaborate with your team
  • Expert support with on-call consultations as needed
  • Proven, peer-reviewed processes for engaging experts and stakeholders
  • 1000minds tools:
    • AI assistant for generating ideas and getting started quickly
    • “Noise auditing” for revealing the variability of people’s judgments
    • Pairwise comparisons
    • Group decision-making, voting and consensus
    • Stakeholder surveys in any language
    • Inter-rater reliability and validity testing
    • Value-for-money comparisons and resource allocation
    • Cross-calibration of 1000minds prioritization tools
  • Extensive reporting for easy interpretation and transparency
  • Easily revise your decision-making tools as evidence or circumstances change
  • Support with implementing your tools into existing systems available
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“1000minds provides an elegant, efficient and transparent way of reaching decisions about ‘wicked problems’ like sustainability that are contested by multiple ‘layers and players’ that all want their say.”

– Dr Henrik Moller

Noise auditing

$2500 per noise audit

Noise audits reveal the typically large, and usually undesirable, variability – “noise” – in people’s judgments when evaluating the same information.

A 1000minds noise audit involves simple case studies of real or imaginary alternatives being presented to participants to evaluate using their intuition. The revealed variability often points to the need for a better decision-making approach. A noise audit is often used as the first step to other 1000minds processes.

  • Proven, peer-reviewed processes for engaging stakeholders
  • Easy to set up, customizable surveys in any language
  • Aggregate and individual participant-level results
  • Extensive reporting for easy interpretation and transparency
  • AI assistant for generating ideas and getting started quickly
  • Expert support and advice

Contact us Learn more

“Easy to use and very useful for any complex decision-making question. Kudos to the creators for creating such a wonderful tool!”

– Lay Kuan Soh

Preferences surveys / discrete choice experiments (DCEs)

$9500 per survey/DCE

A 1000minds preferences survey, or DCE, involves participants answering questions based on trade-offs between decision-making criteria or attributes to reveal their relative importance.

From people’s answers, 1000minds codifies the relative importance of the criteria/attributes as weights for each individual participant and on average. These weights are used to rank any alternatives you are considering.

  • Adaptive, choice-based conjoint analysis (CBC) and DCEs
  • Easy to set up, customizable surveys in any language
  • Valid and reliable, peer-reviewed PAPRIKA method: pairwise comparisons of partial profiles, the most user-friendly questions for participants
  • Aggregate and individual participant-level results for market segmentation and cluster analysis
  • Automated conjoint analysis results in real time:
    • Attribute rankings
    • Attribute “relative importance” ratios
    • Market shares
    • “What if” simulations based on changes to alternatives’ attributes
    • Willingness-to-pay (WTP) estimates easily derived from utilities
  • Extensive reporting for easy interpretation and transparency
  • AI assistant for generating ideas and getting started quickly
  • Expert support with on-call consultations as needed
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“I found the 1000minds software extremely easy to use, the tutorials were quite helpful, and the 1000minds team very supportive.”

– Lesley J.

Questions & answers

Is there a free trial?

Yes, you can try 1000minds for free for 15 days. You can also book a free, personalized onboarding call to get you up and running as soon as possible.

Of course, please book some time with us to talk through what you want to achieve and how we can best support you.

Yes, we’re quite flexible about transferring your license between packages. In most cases it will be fairly clear about what’s required from our initial conversations but, of course, sometimes your needs will change or new opportunities will arise.

We license your use of 1000minds for a particular business purpose or project. You can invite as many others as you like (e.g. your colleagues) to work with you. They will have individual logins on 1000minds with access to project folders that you share with them. Please talk to us if you have any special requirements in this regard.

Yes, please just ask. Be sure to mention if there is any particular information your organization needs included in the quote.

Licenses are usually billed annually in advance. We’ll send you an invoice and you can pay by bank transfer or credit card in USD, EUR, GBP, CAD, AUD or NZD. Let us know if your organization requires any particular information on the invoice.

Yes, 1000minds has an application instance in the European Union with all data storage and processing performed in the EU. Furthermore, 1000minds is headquartered in New Zealand, which is recognized by the European Commission as GDPR adequate. You can choose to use the EU/GDPR instance when you sign up and log in. Your license allows you to use both the EU and US instances of 1000minds if you wish.

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