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Intro to Conjoint Analysis – Analyzing Consumer and Stakeholder Preferences

Intro to Conjoint Analysis – Analyzing Consumer and Stakeholder Preferences

With many big decisions - such as product design or policy creation - it’s vital to consider the input of consumers or citizens to maximize success.

In this Introduction to Conjoint Analysis webinar, Professor Paul Hansen shows us how to analyze people's preferences using a technique popular in market research and also widely used in academic research.