Intro to conjoint analysis – analyzing consumer and stakeholder preferences

Name: Intro to conjoint analysis – analyzing consumer and stakeholder preferences
Uploaded: 2021-06-11T00:00:00Z
Duration: T1H24M8S
Description: In this Introduction to Conjoint Analysis webinar, Professor Paul Hansen shows us how to analyze people's preferences using a technique popular in market research and also widely used in academic research.

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