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Conjoint Analysis,
made easier.

1000minds helps you discover what people care about when making choices.

Try it for free

1000minds app projects page

Trusted by organizations around the world:

  • BoeingBoeing
  • World Health OrganizationWorld Health Organization
  • GoogleGoogle
  • US Department of Homeland SecurityUS Department of Homeland Security
  • Ministry of Health, NZMinistry of Health, NZ

How does it work?

  1. 1 Create


    Start with one of our examples, or build your own model from scratch.

  2. 2 Tailor


    Fine-tune your model by following a simple step-by-step process.

  3. 3 Run


    Run a customised conjoint-analysis survey with as many participants as you like.

  4. 4 Results


    Understand and apply your results using a variety of graphical and analytical tools.

By using 1000minds you’ll be able to…

  • Conjoint analysis

    Discover what matters to people when making choices involving trade-offs.

    • Capture consumer preferences
    • Perform market research or discrete choice experiments (DCEs)
    • Discover which attributes of a product are most important
    • Find out how sensitive demand is to price changes
    • Learn what citizens want in a government policy

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  • Decision-making

    Make decisions involving multiple criteria efficiently, fairly and transparently.

    • Prioritize or choose from alternatives and individuals
    • Select new projects or investments
    • Support business and government decision-making
    • Include as many participants as you like
    • Choose a new home or car, etc

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  • Prioritization

    Prioritize in a consistent way that’s easily communicated.

    • Prioritize patients for access to health care
    • Select students for restricted courses and scholarships
    • Evaluate and rank supplier proposals
    • Rank research grant applications
    • Prioritize diseases for R&D into new drugs

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  • Value for money

    Compare value for money and allocate resources.

    • Allocate a budget across competing projects
    • Select an investment portfolio
    • Choose the best infrastructure developments
    • Distribute research funding
    • Assess new health technologies (drugs, treatments, etc)

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PAPRIKA tradeoffs.

Choice-based, adaptive conjoint analysis.

1000minds implements the prize-winning PAPRIKA pairwise-comparisons method, a powerful type of choice-based, adaptive conjoint analysis.

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High-quality survey data.

High-quality survey data.

1000minds’ extensive checks and filters ensure only high-quality data are used to generate your final results – meaning you can trust them.

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Ranked alternatives.

Rank new ideas for further development.

Apply consumers’ individual preferences to test new concepts and estimate their market shares.

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Surveyed participants.

Discover what people care about.

Use 1000minds for conjoint analysis, market research or discrete choice experiments (DCEs), with as many participants as you like.

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  1. Examples

    Start with an example

    Get a feel for how 1000minds works and adapt our examples to your own needs, or build a survey from scratch.

  2. Best practice

    Use best practice

    Over 1000 academic outputs from 400 universities and other research organizations reference 1000minds.

  3. Results

    Apply your results

    Use 1000minds’ graphical and analytical tools to achieve your conjoint analysis and decision-making goals.

Easier, more powerful conjoint analysis.

1000minds has won or made the finals of eight awards, and contributed to five other awards.

Contact us

Ready for easier, more powerful conjoint analysis?

We’d love the opportunity to talk with you about how 1000minds can help your organization.

“In removing complexity and uncertainty from decision-making processes, 1000minds has blended an innovative algorithm with a simple user interface to produce a tool of great power and sheer elegance.“

Judges’ comments Consensus Software Awards (sponsored by IBM and Microsoft)

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with 1000minds now.

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