Include as many participants as you like, potentially 1000s.

Depending on your application, 1000minds Decision Making tools are intended to be used by groups of people (as well as by individuals, of course). There are three types of survey and online voting for people to participate in, as below.

Survey participants can self-enroll from a sign-up webpage – e.g. great for ‘convenience’ or ‘snowball’ sampling. Or, if you know people’s email addresses, you can enter them into 1000minds, and they’ll be invited to take part.

You can also add additional questions to your survey to collect other information of interest such as participants’ socio-demographic data.

icon Preferences Survey (Conjoint Analysis)

This survey entails participants answering questions involving trade-offs between pre-specified criteria (or attributes, for Conjoint Analysis).

Participants’ answers determine, via the PAPRIKA method, their individual preference values (or ‘part-worth utilities’) – representing the relative importance (weights) of the criteria – and on average for the group.

icon Online Voting

This is like the Preferences Survey above, except that participants as a group reveal their preference values – representing the relative importance (weights) of the criteria – by voting on their decisions online.

icon Ranking Survey

This survey involves participants ranking descriptions of real or hypothetical alternatives intuitively. Major disagreements about rankings may indicate the need for a new prioritization approach (e.g. using 1000minds!).

icon Categorization Survey

Participants categorize – or vote on – descriptions of real or hypothetical alternatives according to pre-specified criteria.

Finding survey participants

Depending on your application, here are some ways you can get your 1000minds survey in front of the right people.

If you know the people already

If you are surveying a group of people you already know, e.g. your customers or colleagues, you can load their email addresses into 1000minds to send from there. Or you can create a link (URL) for the survey within 1000minds and send the link from your own email system. The latter is recommended as you are likely to get more engagement from an email sent by someone trusted – you!

If you know where they hang out

If you know what your audience looks at, e.g. a Facebook page, Reddit, your customer portal, a train station or a milk carton, you can share a link to your survey there.

Snowball sampling

If your survey is interesting enough, you might be able to share your survey with a small group of people, and at the end of the survey ask them to share it on social media, by email etc, essentially creating a snowball effect (read the Wikipedia article).


You can use Facebook advertising, Google AdWords etc to create targeted advertisements for your survey. This can be useful if your survey is interesting enough, or if your advertisement offers a reward.

Survey panels

You can purchase a sample of participants from a survey panel provider or market research company. This is particularly useful if you need a sample to be demographically representative, for example. Such panels often have information from their panelists that let you target your survey according to their demographics or interests.

One of our preferred panel suppliers is Cint. Cint boasts “over 155 million engaged respondents across more than 130 countries”, providing an online dashboard so that you can price, automate and report on the survey process.

Another panel supplier we’ve worked well with is Dynata, whose “global reach includes more than 62 million consumers and business professionals”.